Etienne is a three-time startup founder (Highlights, Flagback, and HireVoice), a five-time entrepreneur, and a customer research expert.
He's the author of the book Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps thousands of entrepreneurs and innovators around the world build successful businesses.
Over the last ten years, he has validated no less than 25 businesses for clients and personal projects, met hundreds of entrepreneurs, ran countless tests, and tried all existing methodologies to learn how to cheaply validate business ideas.
Etienne blogs at leanb2bbook.com