How to Break Through the International Market to Learn & Build a Product Businesses Buy
Сложность: Средняя
Язык доклада: English
Тип: мастер-класс
Entrepreneurs and product teams face significant challenges when they attempt to break out of the Belarusian market:
  1. There's the physical distance with some of the highest-spending markets
  2. There's cultural, linguistic, and time zone differences
  3. Their networks don't naturally connect them to the opportunities
  4. They often need to get comfortable working in a second (or third) language
  5. It's harder to build trust and credibility at a distance

During this masterclass, Etienne Garbugli, author of Lean B2B, will show participants how to overcome those challenges to truly learn from prospects, validate a product, and then, eventually, grow sales.
Etienne Garbugli
CEO, Lean B2B
Co-Founder, Highlights
Etienne is a three-time startup founder (Highlights, Flagback, and HireVoice), a five-time entrepreneur, and a customer research expert.
He's the author of the book Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps thousands of entrepreneurs and innovators around the world build successful businesses.
Over the last ten years, he has validated no less than 25 businesses for clients and personal projects, met hundreds of entrepreneurs, ran countless tests, and tried all existing methodologies to learn how to cheaply validate business ideas.

Etienne blogs at
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